That’s in Central California in the valley. RC: When I was a young kid, I lived in Madera, California. How has it been watching the scene evolve for decades? How does he manage so many businesses and such a multi-faceted career? What’s driving him? These were only some of the questions we wanted to ask Rusty, so when he gave us a few hours of his time we decided to start at the beginning: RBMA: So what got you into bikes, like, what are your earliest memories? You know, was it family, or did you get into it on your own? What do you remember first, starting out? Juggling that many things can lead anyone to burn out, but after talking with Rusty, we found he is still coming up with new ideas he wants to get involved with. What’s perhaps the most impressive though is that Rusty managed to do all this while running a high-performance motorcycle shop and being an influential member in one of the most well-known motorcycle clubs in the world. Most don’t know, however, that it was not Rusty’s first time in film. His most recent band, Attika 7, has released two albums and performed for huge crowds, but Rusty might be best known to the general public for playing Rane Quinn on the TV series Sons of Anarchy. Growing up on dirt bikes in Madera, California is pretty common, but for Rusty it led to customizing Harley’s and muscle cars, eventually leading him to the 1%er life.įar from being a one-dimensional person though, Rusty has found himself at the center of many endeavors, including being on stage and on camera. Motorcycling is usually viewed as a hobby or a sport, and sometimes a lifestyle, but for people like Rusty Coones it might be best described as a calling.
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